Yaroslav Pangolin
Videogames PR & Influencer Manager
CRITICAL REFLEX
Joined the team in Summer 2022 to do global PR & Influencer management.
At CR we find kick-ass games, make sure these games are at their best upon release, and put them in front of as many gaming fans as possible.
I do a variety of marketing-related things on the team: from managing hired PR agencies/freelancers and influencer relations to trailer production. Due to previous experience in community management I work tightly with our CM team which allows for creating inventive marketing solutions on the junction between our fields of expertise.
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Riot Games
As a part of mrktng4 agency, besides project management work, I did SMM, community management, PR, influencer management for several Riot Games projects in Russia/CIS region.
VALORANT
October 2020 - June 2022
- Discord-server management
- Community-building on Discord
Riot Forge
(Hextech Mayhem and Ruined King)
October 2021 - January 2022
- SMM (VK, TW, IG)
- PR (press releases, reachout)
- Influencer marketing
Legends of Runeterra
October 2020 - January 2021
- SMM (VK, FB, TW, IG)
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December 2020, February 2021
Haven
Developer/Publisher: The Game Bakers
- PR and influencer management in two releases: first game release on Dec 3 and Nintendo Switch release on Feb 4.
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June 2020, October 2020
The Last Spell
Developer: CCCP
Publisher: The Arcade Crew
Demo promotion during Steam Festival in June and additional promotion of the new Prologue release in October-November.
- PR and influencer management
- Targeted advertisement on VK
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March 2020 - April 2020
Cloudpunk
Developer/Publisher: Ion Lands
- PR and influencer management
- Reach out to RU Steam Curators
- Targeted advertisement on VK during the release week
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January 2020 - Until Now
A Long Way Down
Developer: Seenapsis Studio
Publisher: Goblinz Studio, Maple Whispering Limited, Mugen Creations
- Localization (ENG ⇨ RU)
- SMM (VK) & community management
- PR and influencer management
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September 2018 - June 2019
Battlerite Royale
Developer/Publisher: Stunlock Studios
RU&CIS Regional Manager
- Community management
- PR and influencer management
- Live events
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October 2015 - April 2016
Wild Terra
Developer/Publisher: Juvty Worlds
PR & Localization Manager
- Public relations
- Localization project management
The game was translated into 13 languages (at that moment) by players-enthusiasts from all over the globe. My duty was to organize the localization process.
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End of October 2020
Road 96
Developer/Publisher: DigixArt
- Localization of the trailer and the Steam page (ENG ⇨ RU)
- PR support in Russia and CIS of the announcement during The Game Awards
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September 2020 - Until now
- SMM (VK) & community management
- Influencer management
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January 2020 - Until now
Iris and the Giant
Developer: Louis Rigaud
Publisher: Goblinz Studio
- SMM (VK) & community management (from January 2020)
- PR and influencer management
November 2019 - December 2019
Sigma Theory
Developer: Mi-Clos Studio, Goblinz Studio, FibreTigre
Publisher: Goblinz Studios, Fractale
- PR and influencer management
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Q4 2018, Q2 2019
Seeds of Resilience
Developer: Subtle Games
Publisher: Goblinz Studio
- Localization (ENG ⇨ RU)
- PR and influencer management
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2014-2019
Game Developer "Fazan"
Occasional localization work (RU ⇨ ENG) for the game development studio "Fazan". The list of games includes: The Runes, National Zombie Park, Beastiarium, Egress.
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End of October 2020
Transient
Developer: Stormling Studios
Publisher: Iceberg Interactive
- PR and influencer management
- Targeted advertisement on VK during the release week
June 2020 - Until now
Banners of Ruin
Developer: MonteBearo
Publisher: Goblinz Studio, Maple Whispering Limited, Mugen Creations
- Localization of EA version of the game (ENG ⇨ RU)
- SMM (VK) & community management
- PR and influencer management
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October 2019 - Until now
Legend of Keepers
Developer/Publisher: Goblinz Studio
- SMM (VK) & community management (from January 2020)
- PR and influencer management
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October 2016 - June 2019
Battlerite
Developer/Publisher: Stunlock Studios
RU&CIS Regional Manager
- Localization (ENG ⇨ RU)
- Community management
- PR and influencer management
- Esports infrastructure in Russia
- LAN-tournaments, live events
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January 2019
Robothorium
Developer/Publisher: Goblinz Studio
- PR and influencer management